LUMEN

The Brief

Name, brand and create all collaterals for an environmentally concious lighting company.

Our Solution

Lumen = Physics: The unit of luminous flux. and in Botany: The cavity bounded by a plant cell wall. From this name we designed a logo type, the E taking the form of an original CLF bulb.

Deliverables

Name, logo, vi guidelines, website, product database, content management system, packaging design..