OSPOP

The Brief

OSPOP has introduced the classic Chinese canvas work trainer to the streets of LA and NYC with the marketing help from Thread.

Our Solution

In order to demonstrate the full strength and endurance of the shoe, we employed photographers to capture the shoe in its natural work environment; retrieving over 500 striking photos in the process.

Deliverables

Full flash website, e-commerce, commissioned music, product photography, press area, brochure and stationary.