This year there is going to be a bewildering number of gifts available at the Expo, each pavilion with it’s own outlet, selling a myriad of themed items. These all have to be designed and produced by someone… Don’t worry Singapore, Thread’s got your back! The Singapore Pavilion at the Shanghai World Expo in 2010 is to be called Urban Symphony – a tribute to how Singapore houses a delicate harmony of cultures. Lovely! See you there.
Many of entrepreneurs are finding rebranding challenging – so we have compiled our key learnings