The lovely people over at creative hunt interviewed our creative director last week to feature in their newsletter. The article tells the story of the sproutworks project and Ben also talks about some of his views on branding.

“Ben Weldon is creative director and co-founder of Thread Design, a Shanghai-based agency specializing in digital communications, branding, graphics, and experience design. Last year, the Thread creatives spread their wings, setting up an office in Beijing and swelling their numbers to 25 staff. Their portfolio spans a range of industries, from corporate and retail through to a particular strength: hospitality. We sat down with Ben to chat through one of Thread’s most recent projects, Sproutworks, a salad, soup and sandwich bar, currently taking Shanghai by storm, and one that was so nearly called something else entirely… “

Check out the full article here http://www.creativehunt.com/shanghai/articles/shanghai-benweldon-threaddesign-sproutworks-branding