Following the launch of the Mercedes Me venues in both Hamburg and Milan, Mercedes-Benz opened it’s third store this year in Tokyo, at Haneda Airport. With Moscow and Hong Kong just about to open, the Beijing venue will be the largest in the world. Aimed at a new younger generation of potential customers, The Me venues are an integral element of ‘Best Customer Experience’ brand strategy. Customers and interested persons can find out about the brand and its services and the vehicles via digital interactions or conversations with the Mercedes team.
More information on this project to follow later in the year. We’re excited, the Hong Kong launch saw F 015 roll into town. Sexy.