Congratulations guys! After 2 years of success in HongMei, Fat Cow is now coming to downtown. Prepare yourself for the best burgers north of YanAn. Our brand concept of a rich cow, a play on fat cats, uses a combination of US dollar bills and the Chinese 100 Yuan note to create a unique identity that’s both memorable and complements the menu items. Check out the original design for the HongMei Lu branch here.
Excited to show our Dmast, art supplies packaging design launch
October 23, 2023
Many of entrepreneurs are finding rebranding challenging – so we have compiled our key learnings
