DEPLOY. The first half of the year saw Cages’ brand upgrade unroll across the old and new venues.
STRATEGIZE. After an in-depth brand audit, understanding the expectation of the local customers to an originally foreign concept and understanding the standpoint of the internal key stakeholders, we worked together to create a solid position to grow from.. Experience, outstanding food and drinks and a lot of play!
PUT THE WORK IN. Bringing it all into design, the new brand identity features an evolution of Cages previous mark, refining it further, but extending the brand into a large set of sports related secondary identifiers, bold layouts, playful copywriting based on sporting terms, outstanding wayfinding and a wide range of marketing templates that can be used by multiple teams and venues.
This extension of the brand language will also help the brand grow into whatever they need to be under this umbrella, enabling it to offer a broad range of experiences, as one recognizable brand.
PLAY. We also took on a challenge that few agencies get asked, designing game livery. Now if we’re asked, “Have you ever designed a case for a BUBBLES SPINKER game before?” The answer is YES!
CELEBRATE. Cheering on the superb team at Cages, who just don’t seem to be able to catch a break this year, lock down after lock down across their venues. Wishing for 2023 to be only GAME ON!
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