Can you measure the ways branding raises profits?
“Why should I spend money on branding not marketing?” A conversation that comes up often while we’re talking to clients (especially in China), how can we quantify value for money? Is it worth it? And it’s a great question to be asking. If your product or service is not unique, there is no doubt […]
如何用更少的预算完成更多的事情
我在英国的设计公司工作了5年，随后在中国经营自己的公司15年，我看到了其中有些客户如何做到了用少量的预算获得了超值的服务，而另一些又如何浪费了自己的预算或被设计公司占尽便宜。我有过很多的合作伙伴，同时也参与了无数的竞争，我也知道他们的诡计和缺点。由于目前品牌商正在削减预算，设计公司也必须要通过提高工作效率来适应新的市场环境，我决定在这里分享一些我的见解，来帮助那些需要用更少的钱做更多的事的人。
11 lessons for getting more work for less money from your agency!
I’ve pitched with many partners and against countless competitors, I know their tricks and shortcomings too. As clients are cutting budgets, yet need increased productivity from their agencies, I decided it would be useful to share my insights to help those that need to get more for less. In no particular order, and to save […]
让我们来聊聊比稿吧！
比稿招标，是品牌主挑选合作伙伴的有效方式之一。创意行业计是一个竞争无时不在的残酷行业，最近Thread Design为了在行业中占据一席之地也参与了多次比稿。经历一系列比稿招标后，我们意识到这个行业中仍然存在很多问题，客户试图通过招标为自己寻找一套完整的解决方案，但有时他们自己并没有认真思考自己的真实需求，一味的把问题甩给乙方，这对初次接触该品牌的乙方工作造成很大的困难，仅凭猜测或者运气赢得比稿，也并不能帮助甲方找到一个最佳的合作伙伴。
Shanghai’s F&B – What’s the secret sauce?
Since we’ve all had to stop and catch our breath, I’d like to reflect on a few of the non virus battles. Who’s restaurant survived the last decade? And of those who will survive the virus? Not many, not many at all. Having worked on hundreds of restaurant brands over the years, I’m always staggered […]
Let’s talk about Pitching!(Part 1)
Agency Pitching is one route clients take when selecting a partner. This is when a client shares the same creative brief with a select number of agencies, who then turn around to hash away at the problem and then pitch their idea or solution to them. Typically agencies don’t get paid for pitch work, but if they win they get the entire project (usually a decent size) or the retainer for a set number of years.
2019 Christmas Card: The Making Of
Every year, we embark on a new adventure for our Christmas Card. No theme is ever the same or even near it! For 2019, that meant heading into a new decade and of course an even more major change. So with that in mind… here’s a peak into the minds of our creatives at […]
Our Surreal Christmas Cards History
2019Cyberpunk 2077 2018The Diner 2017Jurassic Jones 2016Disney Princesses! 2015The Box Set 2014Shanghai Gangsters 2013Ralph Lauren 2012Penguins? 2011Choir Christmas 2010Classic Christmas This is the one that started it all! I think we spent about an hour on it… and it’s got bigger ever since!
5 DESIGN PRINCIPLES FOR A BRANDBOOK
By Eva Liu, Art Director A Brand Book acts as the core and soul of a company, bearing the brand’s mission, outlook and values. However, in most cases, brands did their Brand Books before they even needed half of those applications. In such cases, assumptions about applications would often come with impractical […]
Why all the love for product cross overs and collaborations?
Especially from the Gen Z’s and Y’s? Well if ya think about it, traditional brands can easily come off a bit boring, safe and stale. Yet on the other side, you’ve got a young fresh brand that has the ability to surprise and fuel social media-worthy content. When done well, a collaboration will help […]