TANG+
Restaurant Branding
Project
Branding
Location
China
Tang+ is a new restaurant concept from Grandma’s Kitchen, a fast-casual environment that focuses on traditional Chinese soup.
汤+是一个外婆家厨房的新餐厅概念，一个专注与传统中式汤的快餐品牌。
Creative Direction
VI Design
Copywriting
Our approach combined traditional research and social media listening tools to gain insight into young Chinese professional’s relationship and sentiment towards traditional soup.
我们的方法结合了传统研究和社交媒体聆听工具，以洞察年轻的中国专业人士对传统汤的关系和情感。
The final brand experience execution presents a traditional Chinese apothecary, a place to go for a pick me up at anytime of day.
Traditional remedies for the aliments of modern life.
最后的品牌体验执行呈现的是一个传统的中国药店，一个可以随时来接我的地方。
现代生活营养的传统疗法。
