NEWS
Celebrating launches, sharing key insights and industry thought pieces.
The rise of the unspiritual Machines, chatgpt and midjourney
This week has undoubtedly been my heaviest usage of AI. Primarily chatGPT and MidJourney. I’ve written and illustrated children’s books. I’ve made 1980’s mail order catalogues, produced a gangster rap about getting a job in a bank, and have been given nightmares by combining Victorian dolls and fast food. Reading, researching and playing and I’ve come to a rather chilling conclusion.
The 2022 project highlights
As we all need a little distraction and fresh inspiration, we’re sharing with you three new case studies we’ve been particularly invested in this year. If any of the intros below leaves you wanting for more, you’ll be able to find more in depth versions with their fair shares of pictures and process details on our website as well.
Homeslice Pizza ad campaign as reimagined by Artificial Intelligence
What does AI mean for creativity in your branding. We’ve been playing a lot with AI recently. Inspired by artificial intelligence art from midjourney and
Where are they now!
What happened in the year of the Ox, who found success, and who won some awards?! We’re going to look at how our favourite brands
Behind the scenes of Bonica and Mezcaleria
Some behind the scenes work of our latest projects we’re going to share our full process on a piece of work that we’re super excited about.
Launching the new Element Fresh menu
Over the past few months, we’ve been working side by side with Element Fresh on their rebranding project, which includes the roll-out of their all-new menu. We are thrilled to see the project come to life.
Wishing you merry very surreal Christmas 2020
Trying very hard not to sum up the year as there is still a few days to go, anything could happen! Let’s focus on Christmas,
Can you measure the ways branding raises profits?
“Why should I spend money on branding not marketing?” A conversation that comes up often while we’re talking to clients (especially in China), how
11 lessons for getting more work for less money from your agency!
After spending five years working in UK agencies and 15 years running my own in China, I’ve seen how some clients get amazing deals, how
让我们来聊聊比稿吧！
比稿招标，是品牌主挑选合作伙伴的有效方式之一。创意行业计是一个竞争无时不在的残酷行业，最近Thread Design为了在行业中占据一席之地也参与了多次比稿。经历一系列比稿招标后，我们意识到这个行业中仍然存在很多问题，客户试图通过招标为自己寻找一套完整的解决方案，但有时他们自己并没有认真思考自己的真实需求，一味的把问题甩给乙方，这对初次接触该品牌的乙方工作造成很大的困难，仅凭猜测或者运气赢得比稿，也并不能帮助甲方找到一个最佳的合作伙伴。
Shanghai’s F&B – What’s the secret sauce?
Since we’ve all had to stop and catch our breath, I’d like to reflect on a few of the non virus battles. Who’s restaurant survived
Let’s talk about Pitching!(Part 1)
Agency Pitching is one route clients take when selecting a partner. This is when a client shares the same creative brief with a select number of agencies, who then turn around to hash away at the problem and then pitch their idea or solution to them. Typically agencies don’t get paid for pitch work, but if they win they get the entire project (usually a decent size) or the retainer for a set number of years.
Behind Thread Scenes with Christina Tse, Strategist
We’re at it again! When we sit down with one of our Threadsters to pick their brains and get to know them a bit better.
2019 Round Up: Top 3 Best F&B rebranding
By Harry Peng, Design Director Here we are again, a round up of F&B rebrands in China for the year, this time my three
2019 Christmas Card: The Making Of
Every year, we embark on a new adventure for our Christmas Card. No theme is ever the same or even near it! For 2019,
Our Surreal Christmas Cards History
2019Cyberpunk 2077 2018The Diner 2017Jurassic Jones 2016Disney Princesses! 2015The Box Set 2014Shanghai Gangsters 2013Ralph Lauren 2012Penguins? 2011Choir Christmas 2010Classic Christmas This is the one that
5 DESIGN PRINCIPLES FOR A BRANDBOOK
By Eva Liu, Art Director A Brand Book acts as the core and soul of a company, bearing the brand’s mission, outlook
Why all the love for product cross overs and collaborations?
Especially from the Gen Z’s and Y’s? Well if ya think about it, traditional brands can easily come off a bit boring, safe and
Behind Thread Scenes with Justine Lefebvre, Managing Partner
As part of our Behind Thread Scenes series, we’re sitting down with Justine, Managing Partner, to chat about what it’s like managing an agency,
The latest addition on our office walls
Our version of team building? A weekend of fear-conquering, points-based challenges, all wrapped up with a themed costume BBQ cook off! Lucky for us,
China’s Generation Z: They’re young, entitled and have cash to burn
Thread Newsletter – August Edition It’s back to school season and as parents are nervously getting their kids, teens and young adults ready for school,
Shanghai Observed Podcast: Ben Weldon, Creative Director and Founder of Thread Design
Ever wonder how someone makes their way to China and ends up building an F&B Branding Agency that works with some of the most well-known
Behind Thread Scenes with Adam, Strategy Director & Partner
At Thread, we believe that it’s the people that you “work” with (both colleagues and clients) and the challenges you take on that make
CHINA’S CHANGING BUSINESS MODELS
Thread Newsletter – July Edition For an agency that’s been in China for the last 14 years and have helped hundreds of brands find their
