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News & Cheering!

Celebrating launches, sharing key insights and industry thought pieces.

ALDI Stores Open!

Get the RMB29 ALDI sparkling wine ready, ALDI open’s its first two (yes two) retail stores in China today! It’s an especially exciting day for

China’s Coffee, Cafes and Caffeine scene

Thread Newsletter – October Edition   Within this past year we’ve been riddled with coffee news. Starbucks opened their infamous Shanghai Starbucks Roastery in December,

The continued rise of craft beer in China

Thread Newsletter – September Edition If you haven’t heard already, China is the world’s largest beer market by volume at 45.7 billion litres and they’ll likely

New Yonghe King Cup Designs

Soymilk is a staple in every Chinese family’s breakfast. Growing up, children have memories watching mom’s and grandmom’s painstakingly soak soybeans, hand grind them, and

We Made a Horror Movie!

Every company likes to do some kind of team building retreat, often filled with embarrassing ice breakers and awkward communication games. Anyone for interdepartmental Twister? or

GEELY holding group website launch

Chinese car giant Geely Automotive launched their corporate holding group website today. Another Thread special, it’s not food and beverage but it is our bread

ALDI Launches in China

Today, the official launch of ALDI in China is marked with a fashion show and huge media push. Over the past few years hundreds of

Floating Designers

Curious about the claim that sensory deprivation will improve creativity (by the same logic, will fasting make you better at cooking?), our team set out

Boxing Cat Sells to AB InBev

Although we would love to take credit for building a brand that just sold to a global giant – the recognition can only go to

Thread is 10 years old!

Thanks to everyone for coming out to party with us on Friday night! Ten years of branding has been quite a journey, one filled with fun, laughter,

Mercedes Me Beijing Visual Identity

Earlier this year Mercedes Me engaged us to create the branding for their new project. The Beijing development is the largest of the their newly

FAT COW 2 TO OPEN IN JING AN

Congratulations guys! After 2 years of success in HongMei, Fat Cow is now coming to downtown. Prepare yourself for the best burgers north of YanAn.