Celebrating launches, sharing key insights and industry thought pieces.
When is it time to refocus, revise or rebrand?
Thread Newsletter – June Edition We’re hitting the half way mark in 2019, usually around this time those who’ve made new years resolutions and then
Three unexpected areas where branding agencies help with market entry
By: Adam Thurland, Partner and Strategy Director I recently discovered that my iphone could be used as a magnifying glass by changing a couple
ALDI Stores Open!
Get the RMB29 ALDI sparkling wine ready, ALDI open’s its first two (yes two) retail stores in China today! It’s an especially exciting day for
China’s E-Commerce Festivals Continue to Grow
Thread Newsletter – May Edition Over the last years, China’s E-Commerce Festivals have been dominating news with jaw dropping headlines and this year was no
China’s Changing Vegetarian and Vegan Market
Thread Newsletter – April Edition More than a decade ago in Shanghai, your typical vegetarian options were probably a sad cheese sandwich, an over-priced bowl
Pigs, Pork and Peppa – Happy Chinese New Year!
Thread Newsletter – Chinese New Year Edition Read the full newsletter here and catch our top 10 new years predictions Catch up
China’s Coffee, Cafes and Caffeine scene
Thread Newsletter – October Edition Within this past year we’ve been riddled with coffee news. Starbucks opened their infamous Shanghai Starbucks Roastery in
The continued rise of craft beer in China
Thread Newsletter – September Edition If you haven’t heard already, China is the world’s largest beer market by volume at 45.7 billion litres and they’ll likely
Sustainability and China’s affect on the rest of the world
Thread Newsletter – August Edition We’re kicking off our first Thread newsletter, not about design, but rather focusing on an important topic, sustainability. Concerns around
Why Brand Purpose Matters in the Food & Beverage Industry
More so than in any other industry, most food & beverage start-up businesses are created out of pure passion (a love of food in general,
We Went Plastic Free For a Week! Here’s How Things Turned Out
It happened by chance, our office going plastic free for a week, but it brought about some interesting and positive changes to the
3 Trends Affecting Chinese Attitudes Towards Imported Food
By: Adam Thurland, Director of Strategy at Thread Design “Eating healthy is more essential these days” is the consensus amongst participants according to recent Thread insights.
New Yonghe King Cup Designs
Soymilk is a staple in every Chinese family’s breakfast. Growing up, children have memories watching mom’s and grandmom’s painstakingly soak soybeans, hand grind them, and
We Made a Horror Movie!
Every company likes to do some kind of team building retreat, often filled with embarrassing ice breakers and awkward communication games. Anyone for interdepartmental Twister? or
GEELY holding group website launch
Chinese car giant Geely Automotive launched their corporate holding group website today. Another Thread special, it’s not food and beverage but it is our bread
ALDI Launches in China
Today, the official launch of ALDI in China is marked with a fashion show and huge media push. Over the past few years hundreds of
Curious about the claim that sensory deprivation will improve creativity (by the same logic, will fasting make you better at cooking?), our team set out
Boxing Cat Sells to AB InBev
Although we would love to take credit for building a brand that just sold to a global giant – the recognition can only go to
Ten things we’ve learnt in a decade of Thread
Advice for our competitors! by our creative director, Ben Weldon It’s been a whole decade since Thread was born in Shanghai and it’s been a thoroughly
Thread is 10 years old!
Thanks to everyone for coming out to party with us on Friday night! Ten years of branding has been quite a journey, one filled with fun, laughter,
Mercedes Me Beijing Visual Identity
Earlier this year Mercedes Me engaged us to create the branding for their new project. The Beijing development is the largest of the their newly
Mercedes Me Beijing Opens with Thread Branding!
Saturday night in Beijing saw the launch of one of our biggest projects, the new Mercedes Me Beijing lifestyle venue. Four Threadsters showed up with
FAT COW 2 TO OPEN IN JING AN
Congratulations guys! After 2 years of success in HongMei, Fat Cow is now coming to downtown. Prepare yourself for the best burgers north of YanAn.