NEWS
Celebrating launches, sharing key insights and industry thought pieces.

Harry’s opens in K11 with floor to ceiling character designs
Itching for a bite of creativity? Swing by Harry’s Kitchen at K11 for a fix. Head over with a friend or your family to bake some

Thread to brand sixth Mercedes Me Beijing
Following the launch of the Mercedes Me venues in both Hamburg and Milan, Mercedes-Benz opened it’s third store this year in Tokyo, at Haneda Airport. With Moscow and

Christina Tse joins the account team
After four great years at Tomorrow, formally know as Rewir, Christina joins us here at Thread. Christina brings a wealth of branding, design and client management experience.

With love from all at Thread
There has been much gossip about what this year’s team photo would be, well, wait no longer, it’s here! This year we bring out the

Threadsters, pizza and Vespas…
At Thread, we love to play and be creative. Our new playground? Pizza Express restaurant in Could Nine and Wu Jiao Chang! With thousands of mini

A NEW LOOK FOR A NEW PLACE
What happens when you give five Threadsters some paint, a blank brick wall, and an art deco inspired sketch? Magic! Thread’s recent project, a 1920’s

IDENTITY CRISIS
Want more? Whether it’s your company’s annual networking event, a friend’s housewarming party, or just a casual night unwinding at the pub; for professionals, business

2014 HOLIDAY SEASON
For this year’s Christmas card, all bets were off– Shanghai’s most dangerous crew was at it again, spreading Christmas fear.. Sorry boys and girls…Santa was

2014 WGC-HSBC CHAMPIONS
WGC-HSBC Champipons, known as ‘Asia Major’, has exploded into the world’s top ten events. The tournament is scheduled for 6-9 November at the Sheshan Golf

THREADSTERS DRAWING ON WALLS- FAT COW
What happens when you put 6 awesome designers, 20 black permanent markers, 1 projector, and 3 liters of beer together in one room? When Thread

IMPOSSIBLE PROJECT IN CHINA!
Do you remember Polaroid camera? Prior to the invention of Polaroid in 1948, people had to spend several days processing film before they could view

READ NOVELS IN UNDER 90 MINUTES
Interested in challenging how many words you can read in one minute? Boston-based company Spritz developed a new APP, a kind of rapid serial visual presentation

SHANGHAI TYPE
This is a project which provides a platform for designers to explore the relationship between the typeface and Shanghai by creating a .gif animation file.

DESIGN SHANGHAI
Over 150 world famous design brands will be presented in this exhibition, and about 90% have never been seen before in China. The main themes

VIE CHAT
Catering industry branding expert, Thread Design, now expands its business into Nanjing. Vie Chat (威雀), original name as Wecheers, was estabilised in 1995 and once

THREAD 2013 CHRISTMAS PHOTOSHOOT
For this years Christmas card we put our tongues firmly in our cheeks and stepped out into the cold for an autumn/winter New England style

DESIGN SHANGHAI 2013
Founded in 2000, this biannual exhibition has been successfully held for six sessions. The theme of this year’s exhibition is the ‘Aesthetics City’, primarily aiming to

CHINESE TYPOGRPAHY
In Novemeber Thread was proud to invite Sussane Zippel to come to our office to share her thoughts and observations about Chinese typography. Sussane, from

SHANGHAI BREWERY FAUX-VINTAGE DECORATION
Threadsters have been busy at work this past week, creating some vintage-inspired decoration for Shanghai Brewery. Through an extensive process that involved wood, glue, acetate,

A DATE WITH ART
Born in Dublin, Michael Craig-Martin studied fine art at Yale University. After returning to Europe in the mid-1960s, he became one of the key figures

DIFFERENT BEATLES
This 96 minute double-LP is made by the 100 copies of the first 800 pressings of Beatles’ White Album. As of the scratches and physical

WHAT HAPPENED IN HUASHAN PARK
What happens when you put 6 awesome designers, 20 black permanent markers, 1 projector, and 3 liters of beer together in one room? When Thread

100 YEARS OF DUTCH GRAPHIC DESIGN
This is the travelling exhibition organized by Museum Hilversum and Utrecht School of the Arts which brings a selection of over 40 Dutch designers to
DEEJAY BATTLE AT THREAD
For better or for worse now everyone at Thread has access to the AV cord to play music. What does this mean? Everyone can be