Exotic mezcal experience right in the heart of Jing'An
La Mezcaleria Cocktail Bar Design
藏在静安的梅斯卡尔小酒馆
Project
Branding
Location
Shanghai, China
La Mezcaleria, a mezcal cocktail lounge that takes inspiration from plant medicine, street art and the spiritual energy of Oaxaca, a region of Mexico famed for its agave. In our design we wanted to show “tequila” as a drink that is respected, god-like, and to especially kept away from any cliché Mexican themes.
Strategy
Creative Direction
Illustration
Design
Copywriting
Let us tell you the story
The Logo
The logo is inspired by a shaman headdress, half owl, half agave plant, illustrated in a way that feels psychedelic. Our hope is that different people see different things when they first see this icon.
Crafting the details in every corner.
Enjoying signage design & production in Shanghai
Extending the identity beyond drinks
Menu
Cocktails / Mezcal / Soft Drinks
Menu
Cocktails & Snacks
Mezcal Kits
Explore all the flavours
Mezcal Booklet
Discover the legend of Mezcal
Mezcal booklet
